The tidying/organizing industry is booming, from TV shows to organizing accessories lines expanding to include home decor.
KonMari sought to examine the existing landscape of tidying opportunities from the perspective of its prospective customers: people who have experienced some kind of life event triggering an urge to “tidy.” Preparing this user journey was an early step in defining a Product Vision for a subscription tidying program, and where there were opportunities to better define “tidying” for consumers, raise awareness of the power of tidying at the right touchpoints, and define a minimum viable product that would deliver genuine value to tidying customers.
Role: Director of Digital Product
Performing this exercise helped KonMari to establish that an online subscription community would have immediate value for prospective and existing tidying customers if it had the following high-priority features:
The ability for the tidying customer to customize their tidying method based on their life event (grief, marriage, break-up, weight loss, etc.)
Daily reminders and notifications about the task to help them complete the method.
Support from a community of tidying customers, preferably organized within the same life event circumstances.
Easy-to-reach tidying assistance from professional KonMari Consulants
Options to share images, video and tips with their community so that they could provide and receive feedback, encouragement